Company profile

The history of Chas Everitt

Why Chas Everitt

The advantages of using Chas Everitt

Why choose a sole agent?

THE ADVANTAGES OF USING CHAS EVERITT

ACTIVE MARKETING

Most companies promise to market your property only to utilize passive marketing methods in this process by putting up a board, placing an advertisement in the paper and then waiting for the phone to ring. However at Chas Everitt we utilize methods of marketing namely active and passive to ensure maximum exposure of your property to all markets. The benefit to you is that this active approach reaches more potential buyers which results in the fastest sale and the highest price for you. That's what you were wanting, is it not?

OUR MARKETING CAMPAIGN FOR YOUR HOME ACHIEVES
As mentioned before our marketing plan for your property will ensure maximum exposure to the market, which is critical for you to obtain the highest price. It is important for you to know and understand how we will achieve this exposure.

TOTAL EXPOSURE
Our first task will be to expose your property on the local, regional and national level and in a moment I will show you what we will do to reach each of these markets. Also we are able to assist you in relocating on any of these levels.

INTERNATIONAL REFERRALS AND RELOCATION SERVICES
We are also able to expose your property on the international level, and we can assist you in finding this new home. Would you be happy with this type of exposure which reaches all markets!

WHAT YOU CAN EXPECT FROM OUR MARKETING AND ADVERTISING
Now let us look at how our detailed marketing and advertising will achieve this broad exposure for you:

Newspapers

• We are a major advertiser in the corporate pages of all the major newspapers in the country. The benefit to you of this advertising is that these media provide one of the largest sources of buyers for property as I will show you in a moment.

Television - DSTV Weekend Property Programme

• We can also advertise our properties on DSTV Channel 55 on the weekend property programme which is the only specialized property programme on national television which is viewed over weekends. We get a substantial number of enquires as a result of using this marketing medium.

Websites that work for you

• Due to our ownership of more than 40 internet domains buyers nationally and internationally searching for property in South Africa are easily led to Chas Everitt International website, which is one of the first to come up on all major search engines on the web. Each of our local offices also has its own website linked to Chas Everitt International site. An ever increasing percentage of our sales are as a result of our internet marketing.

The largest property portal - Property 24

• All Chas Everitt International properties are also located on South Africa's largest property portal namely Property24.co.za. Would you be happy to enjoy this kind of extensive internet coverage for your property?

Internet Virtual Tours

• Chas Everitt utilizes the latest home viewing technology namely virtual tours to further enhance the marketing of certain properties on the internet. This allows prospective buyers a virtual walk through out your home and you benifit because the process helps eliminate non serious buyer and time wasters. It is also valuable for buyers from overseas to view your property before coming to the country. These virtual tours are providing a valuable property marketing mechanism.

Prominent Print Media

• Chas Everitt also enjoys a strong presence in other prominent print media such as Sawabona magazine on South African Airways, the Property Professional magazine of the Property Association, the Property Magazine and other publications regionally and nationally. These media all bring a wider circle of buyers to Chas Everitt, also overseas buyers which you, our client, can benefit from.

Specialised Local Area Marketing System

• At Chas Everitt we have that a high percentage of buyers come from the same area, therefore we have developed a specialized local area marketing system to create an awareness of and interest in your property in this area. Chas Everitt ensures that your property is not only marketing regionally, nationally and internationally, but this system also ensures aggressive local marketing.

Local Area Signage

• Chas Everitt's strong local presence is further enhanced by local area signage which consistently drives the fact that we are one of the leading real estate groups in South Africa ensuring that our buyer data base is larger than most other real estate companies, giving you the strategic advantage. Our agents are also highly visible through the signage  on their vehicles and Chas Everitt branded vehicles are becoming an increasingly popular method of branding the company and the agent and creating a strong area awareness.

Premier International Property Exhibitions

• A part of our ongoing campaign to make international market aware of South Africa, and of the excellent property investment opportunities in this country, Chas Everitt International participates annually at a major property exhibitions in the United Kingdom and Europe. The advantage to you is that out-of-town and overseas buyers are not as fussy and usually pay a higher price for a property that the local buyer and these buyers are becoming an ever increasing force in South African real estate.

Expo Centres

• In tune with the latest trends in property displays world wide, Chas Everitt continues to open property exhibition centres nationally- where sellers, buyers and investors can acquire knowledge and professional advice and can view property across the country in a comfortable and specialized environment, through a full range of media from hard copy to television, the internet and virtual tours.

Showhouses and Brochures

• In the busy world we live in today the show day has become even more valuable for serious buyers to view property on week ends and buyers regularly comment on the value of our professionally designed showhouse brochures which contain all the essential detail of your property and highlight the main features and benefits. How does this brochure appeal to you?

Electronic Newsletter and Buyer Advice

• At Chas Everitt International we believe in retaining our existing clients and developing future clients through giving them access to valuable real estate information on an ongoing regular basis. Hence our electronic, monthly e-news letter keeps our clients informed about real estate matters and our electronic send-to-a-friend facility allows us to notify our pool of buyers as soon  as a new property comes onto the market in a given area. Reaching quality buyers fro your home first is very important in a successful sale and vital if you are achieve the highest price.